Spammy sales pitches
You've worked hard to build your reputation, and it served you well. Most of your new business comes from referrals, but that's now delivering diminishing returns. The temptation is to try out one of these energy drink-hyped millennials to drive new leads. The reality is that you have a relative niche business. Only so many clients fit your business model, and you can't afford to burn those opportunities. A spammy sales model undermines the integrity of your brand and reputation and all but guarantees that potential new clients will remember your business…for all the wrong reasons.
The truth about new business lead generation
The truth about new business lead generation is that it takes time, resources, and consistency. Many businesses don't consider outside support in lead generation until they're desperate for new business, so the temptation of someone offering instant results is very compelling. The truth is decisions made out of desperation rarely work out and, in the case of marketing, often undermine your brand.
The good news
Treat marketing like any other business decision. Look at the business case, and ensure you allow the resources and time to achieve your business goals realistically. Have clear and achievable KPIs. Develop a strategy with predictable and scalable outcomes. Look for marketing partners with specific experience in your sector, product, service, or challenge. Commit to the process and build enduring partnerships with those who are honest and open about what can realistically be achieved, then provide them with the time and resources to deliver. You will have a much greater chance to reap the rewards of your investment.
Do you need a lead generation partner who understands the importance of your brand integrity? Send us a message now.
